SCBA Graduates Record Number Of Sales Execs
June 5, 2014 at 12:17 PM (PT)
The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) had graduated a record number of new, fully trained Radio Sales Executives from its spring 2014 Southern California Broadcasters University (SCBU) Sales Training Classes. Thirty-three new sellers from its member radio stations completed the 10-week sales course that ran from March 31st to June 4th.
“A fully trained SCBU Radio Sales Executive can deal with any client, any economy, and any challenge with confidence and credibility,” SCBA Pres. Thom Callahan said. “That’s why our Southern California Radio members have fully embraced our SCBU Sales Training programs. The main goal of our SCBU sales training programs is to elevate the professionalism of all new Radio sales executives in Southern California. That can only be accomplished with real world sales training that is both instructional and motivating. We are fortunate to attract some of the best GSMs and DOSs in our region who volunteered their time to be excellent and effective instructors.
The Sales Training Classes' 10-week semesters are held twice a year in the spring and fall.