T-Mobile Extends Relationship With SFX Entertainment
June 6, 2014 at 8:37 AM (PT)
SFX ENTERTAINMENT is extending its marketing alignment with an 18-month program focused on "building a deep cultural connection with the millennial audience through investments in festivals, media and custom events." The new deal builds on the recently announced partnership that SFX and T-MOBILE have created with SYCO ENTERTAINMENT to produce Ultimate DJ, a pioneering television show revolving around the electronic music culture and showcasing and cultivating fresh new EMC DJ/producer talent and creative event production skills.
“Electronic Music is really the soundtrack of the technology revolution, and T-MOBILE understands that better than anyone in their category,” said SFX Chairman/CEO ROBERT FX SILLERMAN. “Building on the revolution they have created with their Un-Carrier movement, this program helps T-Mobile connect more deeply with their audience in a way that is authentic and lasting.”