Clip Interactive Partners With Cumulus Radio Indianapolis
June 11, 2014 at 5:35 AM (PT)
CLIP INTERACTIVE will work with CUMULUS MEDIA to launch interactive broadcast radio on their INDIANAPOLIS stations using the CLIP RADIO mobile app technology. The participating stations, Country WFMS, Classic Hits WJJK and Hot AC WRWM (i94) launched their interactive apps TODAY (6/11). The CLIP RADIO-powered apps, enable users to see and interact with what they hear on each station's broadcasts. Radio content is featured in the app's station feed; enabling listeners to interact with anything related to the broadcast that they may have missed over the past hour.
"We are excited to work with CLIP RADIO, bringing interactive radio to INDIANAPOLIS. We look forward to creating a positive effect on listener engagement and providing solid interaction and conversion metrics to our advertisers," said CUMULUS MEDIA Chief Revenue Officer J.T. BATSON.
"We are thrilled to work with CUMULUS, launching our proven technology with their INDIANAPOLIS stations. Like our ALPHA and SALEM partnerships in PORTLAND, the CUMULUS stations can now offer the fully interactive radio experience their listeners want, create significant new revenue from these new advertiser capabilities and provide the business results that advertisers demand," said CLIP INTERACTIVE Chief Revenue Officer BILL FREUND.