Nielsen: L.A. PPM May Data Delayed One Week, April Data Being Reissued
June 11, 2014 at 10:27 AM (PT)
NIELSEN AUDIO has released a statement describing the problems with the LOS ANGELES PPM, which will cause about a one-week delay in the release of data for not only MAY and week four, but a reissue of APRIL's monthly report.
'After reviewing preliminary data for the NIELSEN AUDIO LOS ANGELES PPM market, we discovered inconsistencies with the household ratings that lead us to conduct a more in-depth analysis of the data. Based on this review, NIELSEN has decided to remove a household from the panel for not meeting our quality standards. MAY monthly and week-four data for the LA PPM market will be released on TUESDAY, JUNE 17th. NIELSEN will also reissue the APRIL monthly report by THURSDAY, JUNE 19th. No other data is affected. NIELSEN is committed to upholding the highest standards of data integrity and acts swiftly to meet those standards. We will continue to work closely with our clients and the MRC to manage this isolated situation.'