Amazon Launches 'Prime Music,' But With Songs Older Than Six Months -- And Nothing From UMG
June 12, 2014 at 6:21 AM (PT)
As ALL ACCESS has reported on several occasions, the longest-running rumor in the music business -- that AMAZON will launch its own music streaming service -- is official TODAY (6/12). AMAZON calls it, "PRIME MUSIC."
THE NEW YORK POST reports, "chasing APPLE’s recent $3 billion deal to acquire BEATS MUSIC, the online giant is throwing its hat in the ring. GOOGLE is also in talks to acquire SONGZA, another streaming music service. The new AMAZON music service will be available to those who subscribe to AMAZON PRIME, its paid shopping membership option, sources told THE POST. AMAZON PRIME costs $99 and also offers a streaming video service that competes with NETFLIX."
An industry insider told the paper that, "The music industry was behind the idea because it could grow into something much larger. 'We wanted to support it. It is a steppingstone. It shows that music is a priority for AMAZON'.”
But THE WALL STREET JOURNAL notes, "it doesn't include songs from VIVENDI SA's UNIVERSAL MUSIC GROUP, the largest label, and tracks from WARNER MUSIC GROUP and SONY CORP. will generally be more than six months old."
"You're not going to see a lot of new releases," AMAZON VP/Digital Music STEVE BOOM confirmed to the WSJ.
With PRIME MUSIC, PRIME members have unlimited, ad-free access to over a million songs at no additional cost to their membership. AMAZON said, "PRIME MUSIC includes tens of thousands of albums from top artists like DAFT PUNK, P!NK, BRUNO MARS, BLAKE SHELTON, THE LUMINEERS, BRUCE SPRINGSTEEN and MADONNA. And we’re just getting started -- more music is being added all the time. Prime members can choose exactly which songs and albums to listen to, or they can sit back and listen to hundreds of expert-programmed Prime Playlists. Discovering music is easy thanks to AMAZON’s personalized recommendations."
“When PRIME launched nine years ago, the program offered Free Two-Day Shipping on one million items. Today, that selection has grown to over 20 million items. PRIME Instant Video now offers unlimited streaming of more than 40,000 movies and TV episodes, up from 5,000 at launch three years ago. And the KINDLE Owners’ Lending Library now features more than half-million books to borrow for free,” said AMAZON Founder/CEO JEFF BEZOS. “Today we’re introducing PRIME MUSIC -- more than a million songs from some of music’s best artists, plus hundreds of expert-programmed PRIME Playlists, all at no additional cost. PRIME MUSIC is the latest great addition for Prime members and we think they’re going to love it.”