The Media Audit Delivers Report On Forgeign Car Purchasers
August 11, 2006 at 4:35 PM (PT)
According to the latest study by THE MEDIA AUDIT, many radio formats are particularly strong in delivering planned foreign car purchasers information.
"Radio has a great story for foreign automobile dealers." stated THE MEDIA AUDIT Pres. BOB JORDAN. "Planned foreign vehicle purchasers listen to a cross section of radio formats. For example, 6.5% of the adult population plans to buy a foreign vehicle during the next year. Of these planned purchasers, 16.9% listen to News/Talk, 16.3% listen to Dance CHR, 15.8% listen to public stations with NPR programming and 14.9% listen to CHR. Radio's story for delivering people planning to buy foreign vehicles becomes even more significant when you compare it to the auto section of a daily newspaper."
For a look at the numbers, click here.