Don't Miss The Research Director, Inc.'s Analysis Of The Recalibrated Los Angeles May PPM Data
June 18, 2014 at 3:44 AM (PT)
Last week (NET NEWS 6/11), NIELSEN AUDIO released a statement describing the problems with the LOS ANGELES PPM, which caused a one-week delay in the release of data for not only MAY and week four, but a reissue of APRIL's monthly report.
YESTERDAY (NET NEWS 6/17), NIELSEN AUDIO reissued the data, and commented on the PPM users in question, writing, "Both households had been installed for an extended period, prior to the closing of the ARBITRON acquisition last fall. NIELSEN will conduct an official impact analysis extending back over the last year and will provide the market with this analysis.
The ratings experts at RESEARCH DIRECTOR, INC. used this stoppage time to delve into the recalibrated LOS ANGELES data. NET NEWS published that analysis here.