FCC's O'Rielly: Let Stations Use Internet For Contest Rules Notification
June 18, 2014 at 3:44 AM (PT)
In a blog post at the FCC website, Commissioner MIKE O'RIELLY has written his support for changing the rules regarding contest rules notification to allow stations to have the option of directing listeners to their websites, rather than require a reading of the complete rules.
O'RIELLY writes, "We should consider updating the Contest Rule to allow broadcasters to substitute their current, on-air contest notifications with simple instructions to visit a specific website for more information. Posting such material online would allow viewers the opportunity to actually read and digest the contest rules (i.e., available 24 hours a day) and determine how best to participate. Internet publication also allows broadcasters to provide a more complete description of the contest, update it as necessary, and significantly reduce the instances that could lead to FCC enforcement actions. Moreover, this change would better effectuate the original intent of the Contest Rule, which was designed to “require licensees who conduct broadcast contests to take certain steps to assure that they are promoted and conducted properly.”
O'RIELLY notes that a petition for rulemaking in the matter was filed by ENTERCOM in JANUARY 2012 and received no opposition.