AdLarge Media, KMG Networks Expand News/Talk Digital Tools
June 18, 2014 at 5:22 PM (PT)
ADLARGE MEDIA and KMG NETWORKS have expanded their representation of News/Talk radio in a partnership with HARRIS MEDIA, the producer of Control Room Pro, a suite of game-changing digital production field and studio tools. ADLARGE MEDIA will lead the national advertising sales effort, while KMG NETWORKS will spearhead radio station distribution.
“Most of the new digital and mobile programs for broadcast radio are consumer-facing,” Harris Media Founder LEE HARRIS said. “We focused on the development of cutting edge newsroom and radio station field tools that expedite the gathering of news-related material for anchors and streamlined the field reporting process.”
“Control Room Pro tools already are proven winners in the News/Talk marketplace, including top stations like WINS-A/NEW YORK, WCBS-A/NEW YORK and KYW-A/PHILADELPHIA,” KRANTZ MEDIA GROUP Pres./CEO GARY KRANTZ said. “News/Talk stations have a high overhead on field equipment and in-studio production programs. These digital products fill a clear marketplace need by increasing productivity and decreasing equipment and production library costs. Radio station affiliates will experience positive bottom line results.”
“Control Room Pro has revolutionized the live reporting and broadcast studio experience,” ADLARGE MEDIA VP/Business Development FRANK DESANTIS noted. “The national distribution of these digital and mobile must-have programs will deliver great heritage stations and major markets to our advertisers.”