Edison Finds Broadcast Radio Commands 52% Of Average Daily Listening
June 19, 2014 at 3:59 AM (PT)
EDISON RESEARCH VP/Strategy TOM WEBSTER writes on the company website, "Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing -- and newer sources of audio, from Internet-only services like PANDORA and SPOTIFY, to Satellite Radio, and even TV music channels like MUSIC CHOICE now account for nearly a quarter of all listening."
Those are just a few of the findings from "Share of Ear," the new syndicated study from EDISON RESEARCH that provides the first consistent measurement of all audio consumption, including AM/FM radio stations, online radio stations, podcasts and even listeners’ own music collections.
EDISON’s "Share of Ear" results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during MAY 2014. The study reveals that Americans spend an average of four hours and five minutes each day consuming audio, and more than 52% of that time goes to broadcast radio on all its various platforms. But other sources of pre-programmed audio now control 26% of listening time, while listening to one’s own music collection receives more than 20% “share of ear.”
The EDISON RESEARCH study allows users to look at audio usage across many parameters, such as location of listening, the devices on which audio is consumed, listening by time of day, the type of audio content (music, news, sports, or talk/personalities), and even across individual brands within the Online Radio space.
“EDISON’s Share of Ear study is a response to the many requests from all corners of the audio industry and investment community for ‘total share of everything’ figures that did not previously exist,” says EDISON Pres. LARRY ROSIN. “EDISON reported last SEPTEMBER that AMERICA is in a ‘golden age of audio consumption.’ Seeing that Americans spend roughly a fourth of their waking day listening to some sort of audio confirms it.”