Alpha Broadcasting Brings Interactive Radio To Portland
June 19, 2014 at 3:59 AM (PT)
ALPHA BROADCASTING will bring interactive radio to PORTLAND, OR through their partner-ship with CLIP INTERACTIVE, a company focused on making broadcast radio interactive. With CLIP INTERACTIVE’s technology, new apps enable listeners to access a live feed of what’s playing, listen to the stations streams and browse the content aired in the past hour.
Users can also interact with what they hear by rating music, entering contents, accessing special offers and more. ALPHA BROADCASTING pushed out updated apps for its six radio stations recently.
“CLIP INTERACTIVE has been an important partner of ALPHA BROADCASTING and we are excited to implement their new technology, which greatly benefits our listeners, advertisers and other partner companies,” said SVP/Market Mgr. MILT MCCONNELL. “These apps will enable us to further engage our listener base while quantifying the effectiveness of our advertisers’ campaigns.”
“The CLIP INTERACTIVE technology will truly elevate the radio experience for fans of the ALPHA BROADCASTING stations,” said CLIP INTERACTIVE VP/Marketing SARA SISENWEIN. “Now the stations can provide unprecedented access to the ALPHA stations’ excellent content.”