SFX And viagogo Sign Global Sponsorship Deal
June 19, 2014 at 6:56 AM (PT)
SFX ENTERTAINMENT and VIAGOGO have signed a five-year, $75 million international sponsorship agreement to provide a state-of-the-art ticketing marketplace for SFX event and festival brands on a global basis. As SFX’s official resale ticketing partner, VIAGOGO becomes the global authorized source for resale tickets to all of SFX’s festivals and events, even when they are sold out at the box office. VIAGOGO now sells tickets to consumers in over 100 countries worldwide and will continue to extend its geographic reach to match the extensive SFX global footprint.
“A record number of people are traveling long distances to our premium electronic music events, so the ticketing experience has to be seamless,” said SFX Chairman/CEO ROBERT F.X. SILLERMAN. “This sponsorship will provide fans with a range of ticket options, no matter where they are in the world, what language they speak, or what currency they want to use. Every transaction is guaranteed by viagogo, and that is the assurance we require to provide our fans with flawless service, regardless of where they acquire their tickets.”