Clear Channel Throws A Party In Cannes, France To Drum Up Business
June 20, 2014 at 3:51 AM (PT)
CLEAR CHANNEL Chairman/CEO BOB PITTMAN is making an impression in FRANCE blogs SUZANNE VRANICA in THE WALL STREET JOURNAL, wrinting, "Digital giants such as FACEBOOK and GOOGLE might have taken over the CANNES ad festival, but it was a radio company that had ad executives dancing TUESDAY night on the FRENCH RIVERA. CLEAR CHANNEL COMMUNICATIONS Chief Executive BOB PITTMAN co-sponsored a CANNES party at the chic Hotel du Cap for Madison Avenue’s elite, featuring MARIAH CAREY serenading a room full of ad heavyweights."
It was more than just a party -- as PITTMAN used the event to continue schmoozing the advertising community on the benefits of radio. The WSJ notes, "sponsorship of the event, which was thrown by media consulting firm MEDIALINK, is part of CLEAR CHANNEL’s ongoing efforts to spur more interest in radio amid a growing field of competitors such as streaming music services PANDORA and SPOTIFY. CLEAR CHANNEL has been one of the most aggressive media companies at trying to woo marketers. Its hired a long list of well-known advertising executives and keeps a very high profile throughout the year at ad industry functions."
So was it successful? Perhaps, adds VRANICA, noting, "on TUESDAY night, the company was successful in getting top advertisers such as UNILEVER Chief Marketing Officer KEITH WEED to show off their dance moves but the bigger question is how far marketers including Mr. WEED will open their wallets? 'They are on my radar now,' said Mr. BOUGH from MONDELEZ."