RTDNA-Hofstra Study Sees Drop In Local Radio News
June 20, 2014 at 4:37 AM (PT)
The latest release of data from the RADIO TELEVISION DIGITAL NEWS ASSOCIATION (RTDNA)/HOFSTRA UNIVERSITY newsroom survey by HOFSTRA Professor Emeritus BOB PAPPER shows a small drop in the amount of local radio news being offered by stations, compared to a year ago.
The numbers showed a drop of 10 minutes for weekday radio news, with the weekends flat (most stations running no news on SATURDAY or SUNDAY).
75.3% of clusters reported that at least one station in the group runs local news; overall, 70% of radio stations (76.2% of AMs, 67.1% of FMs) run news, which is a drop of 7.7% from last year. PAPPER warns that the numbers may be skewed if stations who do run news are more likely to return the surveys, thus artificially inflating the figures.
Read PAPPER's analysis by clicking here.