KLTW Rebrands To '95.7 MY FM'
June 23, 2014 at 3:56 AM (PT)
HORIZON BROADCASTING AC KLTW (LITE 95.7)/BEND, OR has rebranded as “95.7 MY FM -- BEND’s Best Variety.” KLTW remains an AC station focused on serving the 35-54 female demographic.
“Today’s 35-54 year old woman in our digital world wants things newer, with variety, fresh and her way -- and they want it now,” said HORIZON Pres./CEO KEITH SHIPMAN. “Today’s woman has her own career, her own FACEBOOK page, TWITTER account and they want a radio station that they can perceive as their own. That’s exactly what 95.7 MY FM has become -- the BEND’s Best Variety focusing on contemporary music from the 80’s to now -- meeting all of the criteria of a radio station for today’s 35-54 woman.”
95.7 MY FM air personalities include JEFFREY BRIAN NELSON (5–10a), TAVIS BUCHAN (10a-2p), JOHN TESH (2–7p) and DELILAH (7p–Midnight) , JOHN TESH (Midnight-5a) and LAUREN CREAGAN (weekends). ROBIN FOX is the PD.
The station’s new website is www.957myfm.com.