Cox Media Group Launches X107.1 FM, Atlanta's New Alternative
June 23, 2014 at 4:15 AM (PT)
COX MEDIA GROUP/ATLANTA has launched X107.1 FM, ATLANTA’s New Alternative radio station on the former Country WTSH (SOUTH 107.1)/ROME, GA. X107.1, an “Alt40” format, is the city’s new Alternative station featuring artists such as LORDE, FITZ AND THE TANTRUMS, IMAGINE DRAGONS, PASSION PIT, AVICII, THE BLACK KEYS, THE LUMINEERS, VAMPIRE WEEKEND and many more.
“The 18-34 year old audience is an extremely appealing demographic to advertisers and that audience has a strong attraction to alternative music today,” said CMG VP/Programming STEVE SMITH. “Our research tells us that ATLANTA is ripe for an Alt40 radio station like X107.1.”
“We’re thrilled our ATLANTA radio team has added another great property to our top-shelf portfolio,” added VP/Market Manager BEN REED. “X107.1 FM integrates well into our content and sales strategy while engaging a socially-savvy demographic.”
The new X107.1 kicked off its new format by playing "Fever" by THE BLACK KEYS, the first of 10,000 songs in a row, all commercial free. In addition to the best new alternative songs and concerts, X107.1 offers a user-friendly app which allows alt music fans to listen to the radio station live on their phones at any time.
“With the success of artists like LORDE, IMAGINE DRAGONS and BASTILLE, X107.1 is looking to maximize the widespread popularity of these artists in a new presentation -- The Alt Revolution is on!” declared Dir./Branding and Programming DAVE CLAPPER.