107.7 The End In Seattle Begins Unconventional Groundbreaking Radio Experience
June 23, 2014 at 8:44 AM (PT)
ENTERCOM Alternative KNDD (107.7 THE END)/SEATTLE announces an unconventional move to redefine how it presents radio to its listeners and its advertisers. Re-imagining the
radio experience entirely, THE END has unveiled the “2 Minute Promise.” THE END will not only play half the commercials compared to other radio stations in SEATTLE, but will also play
the most music of any station in the market.
“Since its inception, THE END has been a leader in new music discovery and a radio innovator. The time has come for a radio station to make a stand for our listeners and our
advertisers,” said GARETT MICHAELS, PD of 107.7 THE END. “THE END’s ‘2 Minute Promise’ gives our listeners exactly what they’ve asked for, more music with fewer breaks, and is a groundbreaking new way to showcase our advertisers with less clutter and more music.”
ENTERCOM/SEATTLE VP/GM JACK HUTCHISON added,"We are proud to be the first station in the UNITED STATES to offer this bold, innovative approach to radio. We know our listeners will be more than excited about this change and we are just as excited we can provide our clients an incredibly unique platform to showcase their message to our END listeners.”