CBS Radio New York, Altitude Group Create Campaign For Lexus
June 25, 2014 at 4:17 AM (PT)
CBS ALTITUDE GROUP and LEXUS' TEAM ONE ad agency have created an ad campaign with CBS RADIO and NEW YORK's METROPOLITAN GOLF ASSOCIATION to air on CBS RADIO Sports WFAN-A-F, News WCBS-A, Classic Hits WCBS-FM, and CBS O&O WCBS-TV (CBS 2)/NEW YORK to promote LEXUS.
The 12-week campaign, "LEXUS Perfect Drive," will be hosted by WFAN morning co-host CRAIG CARTON and will feature vignettes about golf courses and interviews with the head pros at each club. A contest will offer consumers a chance to win a VIP experience at a local club and a grand prize of a trip to a golf resort in IRELAND.
ALTITUDE GROUP EVP RICH LOBEL said, “We had a great time working with TEAM ONE and LEXUS to create a campaign that highlights their pursuit of perfection and comes to life on a very local level. CRAIG is a known golf enthusiast with a distinctive ability to speak to sports fans and champion results for clients. He will be a great ambassador for LEXUS as we execute this program.”