eMarketer Data Sees Digital Ad Spending Approaching $50 Billion In 2014
June 27, 2014 at 3:55 AM (PT)
A new report from eMARKETER projects U.S. industries will collectively spend upwards of $50 Billion on digital advertising in 2014 That's up from $42.7 Billion in 2013.
eMARKETER writes, "It will be the fifth year in a row of torrid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries since the trough of the Great Recession in 2009. But the sweeping story of overall digital ad spending growth can overshadow important subtrends within individual industries. That is the impetus for this report series—to provide a comprehensive overview of industryby- industry ad spending featuring deep-dive information about the challenges and opportunities that are driving marketing decisions in each sector."
The report projects ad spending will grow to $80 Billion by the end of 2018.
The Top 10 Spending Catagories
- Financial Services
- CPG & Consumer
- Computing Products &
- Consumer Electronics
- Healthcare & Pharma
Download an executive summary of the report here.