Edwin Rivera-Searles Joins Sun Broadcast Group As SVP/Digital Initiatives
July 1, 2014 at 4:42 AM (PT)
SUN BROADCAST GROUP adds EDWIN RIVERA-SEARLES as SVP/Digital Initiatives. RIVERA will oversee development of SUN’s digital products, and will also work with SUN’s current programming lineup.
“This SUMMER, we will introduce the first stage in what will be a brand new day for radio.” said CEO JASON BAILEY. “It was crucial that we brought in the very best to help implement this amazing plan and Ed Rivera is exactly that. He truly ‘gets it’. You won’t find a more well respected, passionate person in this business and I couldn’t be more excited to finally welcome him to our family!”
Prior to joining SUN BROADCAST GROUP, RIVERA was SVP/Advertising Sales for CUMULUS MEDIA NETWORKS/WESTWOOD ONE. His professional experience also includes executive management roles with PREMIERE RADIO NETWORKS, AMFM RADIO NETWORKS, CBS RADIO NETWORKS and UNIVISION TELEVISION.
RIVERA said “Joining the executive team of SUN BROADCAST GROUP is a tremendous opportunity and I’m thrilled to be part of this new phase of growth and development for the company. I’m impressed by what JASON and his team have accomplished in their short history in the Network radio space. I look forward to introducing our customized digital solutions to our agency and client partners later this SUMMER.”
RIVERA will be based out of SUN BROADCAST GROUP’s NEW YORK CITY office.