This Week's Merge: Why Intangibles Matter
July 2, 2014 at 3:56 AM (PT)
"They give fans the feeling like they matter – that they are being seen and heard.
"This is what social media allows media brands to do – if DJs, shows, and programmers have the inclination and desire to truly make these moments happen.
"And it didn't take anything but a little bit of the talent's alertness and time to pull off."
LORI concluded, "Creating exceptional moments is not about contesting, spending money or giving out gifts. Brand building today is about offering our time and undivided attention."
MERGE is written to assist radio and records in the social and digital space.