2014 CMA Music Festival Generated $39.3 Million Direct Visitor Spending
July 7, 2014 at 6:02 PM (PT)
Last MONTH’s 2014 COUNTRY MUSIC ASSOCIATION (CMA) MUSIC FESTIVAL in downtown NASHVILLE contributed $39.3 million in direct visitor spending, according to numbers released by the NASHVILLE CONVENTION AND VISITORS CORPORATION (NCVC).
That is a record-setting number, according to NCVC, up from 2013’s $31.5 million and a substantial increase from $15.5 million in 2001.
“As NASHVILLE’s largest event, CMA MUSIC FESTIVAL continues to offer new experiences and keep our visitors coming year after year,” said NASHVILLE Mayor KARL DEAN.
Additional research collected by CMA last month showed fifty percent of attendees were first-time CMA FESTIVAL-goers, with 52% visiting NASHVILLE for the first time as well and 96% indicating they planned to come back in 2015.
If true, they’d better plan ahead; tickets for the 2015 event are outpacing sales for 2014, with nearly 80 percent of available seats already sold.