This Week's Merge: Adult Supervision Required
July 9, 2014 at 5:33 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "There's no doubt we are all prone to oversights and human errors (or in the case of AMERICAN APPAREL's mistake last week with the social media manager being 'too young' to know the difference between fireworks and the CHALLENGER tragedy), but there's a bigger problem!
"Just being a 'native to social' or simply having social media knowledge does not equate to possessing the sophistication, maturity and common sense required to speak for a brand online."
MERGE is written to assist radio and records in the social and digital space.