'Boomer Radio' Talk Block Debuts On KJRB/Spokane
July 14, 2014 at 5:15 AM (PT)
MAPLETON COMMUNICATIONS Classic Country KJRB-A (790 THE EAGLE)/SPOKANE is selling a four-hour block of daily airtime to TALK RADIO WEST for what the latter is calling "BOOMER RADIO," aimed at the Boomer demographic, starting TODAY (7/14) at 8a (PT).
The SPOKESMAN-REVIEW reports that the lineup includes Executive Producer KENT ADAMS hosting "BUSINESS TALKS" with JULIE HUMPHREYS and ADAMS' TALK RADIO WEST partner TOM MCARTHUR, moving over from MUTUAL Adult Standards-Talk KTRW-A (KTW), while DEBRA WILDE will host "YOUNG AT HEART" on TUESDAYS and THURSDAYS.
Also in the lineup are HUMPHREYS hosting "BETTER HEALTH" and CLYDE HAASE hosting "HOUSE TO HOME" on MONDAYS, WEDNESDAYS, and FRIDAYS, SUSAN NIELSEN hosting "COMMUNITY TALKS" on TUESDAYS and THURSDAYS, and "best of" reruns on SATURDAYS.