Nielsen Online Campaign Ratings Gets Strong Reception
July 15, 2014 at 11:15 AM (PT)
The commercial availability of mobile measurement in NIELSEN ONLINE CAMPAIGN RATINGS has been met with significant client adoption, the ratings agency announced. Adoption of the expanded NIELSEN ONLINE CAMPAIGN RATINGS has been considerable, with dozens of media sellers opting in to measure mobile on their sites, apps and networks.
"The response to our mobile launch has been incredible, with existing NIELSEN ONLINE CAMPAIGN RATINGS clients clamoring for it and a slew of new clients coming on board for the opportunity to understand reach in the dynamic mobile environment for the first time,” NIELSEN Pres./U.S. Media LYNDA CLARIZIO said. “With this adoption, the enhanced NIELSEN ONLINE CAMPAIGN RATINGS stands to transform the mobile advertising industry -- bringing the confident investment and accountability that only third-party, comprehensive metrics can deliver.”
The expansion of NIELSEN ONLINE CAMPAIGN RATINGS to mobile device apps and browsers measures all ads, including video and display, for iOS and ANDROID platforms. Mobile measurement in NIELSEN ONLINE CAMPAIGN RATINGS builds on NIELSEN’s MRC-accredited methodology for measuring ads in computer browsers. The solution leverages NIELSEN’s proprietary mobile software development kit (SDK), which forms the foundation for the inclusion of mobile measurement into TV ratings later this year.
“Our goal is to measure audiences wherever and however they might access content. The launch of mobile in NIELSEN ONLINE CAMPAIGN RATINGS paves the way for the debut of Digital Program Ratings and the inclusion of mobile measurement in TV ratings later this year,” NIELSEN EVP/Global Product Leadership MEGAN CLARKEN said. “This reinforces our leadership position as the only provider of industry standard-setting cross-platform measurement.”