This Week's Merge: It Didn't Happen Unless There's A Selfie
July 16, 2014 at 10:37 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "The TAYLOR SWIFT Op-Ed piece on the state of the music industry that ran in the WALL STREET JOURNAL earlier this month caught the attention of many – including lots of radio folks.
"It was this line that had most buzzing: 'I haven't been asked for an autograph since the invention of the iPhone with a front-facing camera. The only memento 'kids these days' want is a selfie'.
"While many might see 'selfies' as self-involved, mindless snapshots -- there's something fun about this digital photo trend that can help a brand stay energetic and lively. But understanding why we're doing this in the first place."
MERGE is written to assist radio and records in the social and digital space.