Clip Interactive Partners with Entercom/Portland On Interactive Mobile Radio Apps
July 21, 2014 at 7:26 AM (PT)
CLIP INTERACTIVE has announced a new partnership with ENTERCOM/PORTLAND to launch interactive mobile apps for all of their radio stations in the market, including:
•Classic Rock KGON (92.3 KGON)
•Hot AC KRSK (105.1 THE BUZZ)
•County KWJJ (99.5 THE WOLF)
•Adult Hits KYCH (97.1 CHARLIE FM)
•Alternative KNRK (94/7 FM)
•Sports KFXX-A (1080 THE FAN)
•Sports KMTT-A (SPORTS 910)
ENTERCOM's new CLIP RADIO-powered apps will enable listeners to interact with and respond to all elements of the broadcast and stream. Listeners can access a live content feed and browse all station content that they hear on air, creating a deep interaction with ENTERCOM's radio programming.
ENTERCOM's new mobile apps will help drive listener engagement and significantly boost advertising revenue for each of their stations. Radio stations currently using CLIP's technology have seen unprecedented engagement and conversion rates for advertisers, opening an entirely new and significant revenue channel for broadcast radio.
CLIP INTERACTIVE Chief Revenue Officer BILL FREUND noted, "We're excited to put the capabilities of interactive radio to work with ENTERCOM's PORTLAND stations. Our technology will increase ENTERCOM's user interactions and deliver better advertising results and increased ROI."
ENTERCOM/PORTLAND VP/GM TIM McNAMARA added, "We are eager to work with CLIP to expand our mobile strategy to now include the broadcast. CLIP INTERACTIVE’s technology will make the over-the-air broadcast interactive, helping our radio stations build stronger relationships with our listeners – as well as increase our offering and benefits to advertisers."