AdLarge To Represent Commotion For National Ad Sales
July 21, 2014 at 12:04 PM (PT)
ADLARGE MEDIA has inked a deal to exclusively represent social media platform COMMOTION for national advertising sales. COMMOTION offers a portal for radio stations to create social media communities.
“The seamless experience of COMMOTION’s real-time social media interaction deepens listener engagement," ADLARGE VP/ Business Development FRANK DESANTIS said. "By being platform agnostic in their perception of radio, COMMOTION has helped more than 200 stations extend their brand to real-time engagement in a meaningful way for listeners and advertisers.”
“We chose ADLARGE as our national advertising partner because of their successful track record in representing the value of radio’s engaged community to clients," COMMOTION VP/Global Business Development RICHARD RENE said. "They have a well-deserved reputation for creating customized packages across platforms that also was a good fit for us.”
“The ability to change the experience within the station’s mobile app as quickly as the station changes what is happening on-air is critical to a successful mobile experience," COMMOTION CEO RYAN BURGOYNE added. "We call this ‘Moving at the Speed of Radio,’ since listeners can now visually experience whatever they are hearing on the radio as it happens.”