WXBQ Marks 80th Straight #1 Book
July 21, 2014 at 12:04 PM (PT)
ALL ACCESS congratulates BRISTOL BROADCASTING Country WXBQ/JOHNSON CITY-KINGSPORT-BRISTOL, TN, for posting its 80th consecutive #1-ranked book, based on TODAY’s (7/21) SPRING 2014 results.
WXBQ improved 20.9-22.9 from WINTER to SPRING among persons 12+.
As 'XBQ PD BILL HAGY told ALL ACCESS, in perhaps the understatement of the year, "That's kind of a roll."
The station's streak dates back to the FALL survey of 1992, according to HAGY, who shared numbers beyond 12+ that show the depth of WXBQ's market strength.
While not being specific, HAGY said the station's 25-54 share was "Somewhere in the mid-20s." And somewhat unusual for 'XBQ is a #1 ranker among persons 18-34, with a 31.4 share. Nights are even stronger for younger listeners, as 'XBQ registered a 38.0 share between 7p-Midnight.
HAGY has been programming WXBQ since the station launched in 1978, using the syndicated "Country Lovin'" programming. Current midday personality REGGIE NEEL was his first hire when the station went to live and local programming in 1980.
As HAGY added, "It's good to be WXBQ."
Congratulate him here.