Nielsen Inks Deal With Pointlogic To Develop New Media Planning Solutions
July 22, 2014 at 7:19 AM (PT)
NIELSEN has inked an agreement with software and analytics company POINTLOGIC for what their press release termed "a global strategic alliance" to "develop and bring to market next-generation media planning and inventory management solutions."
The release said that the deal would include "integration of cross-platform campaign insights and impact data from solutions such as NIELSEN Online Campaign Ratings and NIELSEN Buyer Insights, respectively."
NIELSEN EVP, Global Product Leader MEGAN CLARKEN said, “Successful media planning enables successful campaigns. Period. It is that critical. We are committed to bringing our clients the best possible media planning solutions that will allow them to maximize each and every dollar spent, and we are delighted to announce our strategic alliance with POINTLOGIC to help us do exactly that.”
POINTLOGIC CEO PETER KLOPROGGE added, “World-class media planning comes from seamless access to the best data, with media owners, agencies and clients working in a collaborative and creative manner. It is our mission to provide decision support software enabling our clients to become better performers in the very complex environment of consumers, media and brands. We are delighted and proud of the strategic alliance with NIELSEN which will allow us to fulfil our client’s goals in planning and implementation.”