DC Area's Mystery Money Tweeter Is WRQX's Marco
July 22, 2014 at 4:43 PM (PT)
A WASHINGTON, DC-area mystery has been solved, as the identity of an anonymous tweeter is now known. MARC OREM, a.k.a. MARCO from CUMULUS Top 40 WRQX (ALL THE HITS 107.3) has been sending mystery tweets as @IHidTheCash with clues regarding where envelopes containing cash are hidden. In addition to containing cash, the envelopes contained notes encouraging the recIpient to "pay it forward" by spending some of the cash on others.
The impetus came from OREM's unnamed boss, who told him that he was too old to understand social media. Eager to prove him wrong, OREM borrowed an idea from a similar promotion in CALIFORNIA. He has spent the last seven weeks hiding envelopes containing $20 to $60 around the region, and tweeting out clues. He financed the promotion with his own money, and has spent over $1,000 so far. Soon, he had over 9,000 followers.
OREM did not involve the radio station in any way. He told the WASHINGTON POST, "The first second I give a frequency or give call letters, boom. This is a plastic, Styrofoam radio stunt. I’m proud of the radio station I work for, but this is just such a separate project for me.”
OREM said that he has been contacted by multiple charitable organizations and he'll speak with some of them about assisting them with their social media efforts. Read the entire story in the WASHINGTON POST here.