WRAT, WJRZ Launch HD2 Channels
August 16, 2006 at 7:19 AM (PT)
GREATER MEDIA Rock WRAT (95.9 THE RAT) and Oldies WJRZ (OLDIES 100), both in the MONMOUTH-OCEAN, NJ market, have launched HD2 channels.
"RAT 2" will program a female-friendly Rock format to complement the RAT's male-oriented presentation, featuring artists such as the PRETENDERS, COLDPLAY, U2, DAVE MATTHEWS, GNARLS BARKLY, THE CURE and BECK. WRAT APD/middayer ROBYN LANE will serve as PD of the channel.
Down the coast a bit at WJRZ, "Classic Oldies" will fill the HD2 channel, featuring Doo Wop and pre-BRITISH Invasion staples such as ELVIS, CHUBBY CHECKER and CHUCK BERRY.
Both channels are expected to be up and running by the end of the year.