Lakes Media Network Signs Up For SDS' AdMall PRO
July 29, 2014 at 7:06 AM (PT)
SALES DEVELOPMENT SERVICES, INC. has signed TOM BIRCH's LAKES MEDIA NETWORK as its latest client for its AdMall PRO product.
BIRCH, whose company owns and/or operates 6 stations, said "AdMall is a game-changer for local sellers. LAKES MEDIA sellers now start their day with the AdMall Minute newsletter for guidance on time-sensitive prospecting opportunities. Throughout the day, sellers use AdMall's elegant Web-based console to guide the sales process. AdMall's console pulls together thousands of data points and assembles them in a way that clearly conveys insights for our salespeople to effectively prospect, present and close. We know of no other support resource as powerful as AdMall for local media sales."
SDS President/CEO C. LEE SMITH added, "We are excited to have a client like TOM BIRCH who truly understands the value of independent research in selling radio. AdMall is becoming increasingly popular among radio sales teams precisely because it provides research that is local, relevant, easy-to-use, and affordable."