HitShop Records Realigns Promotion And Marketing Team
July 29, 2014 at 1:56 PM (PT)
ALL ACCESS has learned that HITSHOP RECORDS will not be picking up options on its promotion staff and all will be exiting. Those staffers include VP/Promotion DIANE MONK, Dir./National Promotion RICK BAUMGARTNER, Dir./National Promotion and A&R KIM STEPHENS, and National Promotion/Special Ops Rep CAROLINE CUTBIRTH.
JENNIFER WAYNE remains with YOUNG GUNS PUBLISHING.
While not being specific regarding staff changes, HITSHOP President SKIP BISHOP announced TODAY (7/28) that the label will realign its promotion and marketing departments to focus on "Radio platforms such as satellite, streaming, syndication, social entities and executive level radio strategies."
BISHOP continued, "We are so grateful to all the support from our radio partners--particularly with the launch of NATALIE STOVALL-- however, the new artist path at terrestrial radio has become an increasingly expensive and crowded lane. The fatigue on the new artist airplay system has become difficult for both radio and recording companies-- a problem not unique to independent labels, but majors as well" shared SKIP. "Our staffing will reflect this creative shift."
The label will continue to market and promote its current roster. YOUNG GUNS PUBLISHING and NEXT.BIZ entities will not be impacted by the imprint's realignment.
Reach out to SKIP here.
NATALIE STOVALL released the following statement: "We’re so grateful to HITSHOP and the opportunities they’ve created for us with Country radio for our first single 'Baby Come On With It.’ We’ve just released ‘Mason Jar’ and the response has been incredible! We definitely want to continue to release more music for our fans and will be aligning with additional partners as we work toward releasing a full record in 2015.”