Mike Oâ€™Connor Promoted To EVP Of NuVoodoo Media Services
July 30, 2014 at 4:47 AM (PT)
NUVOODOO MEDIA SERVICES has upped radio programming and media marketing specialist MIKE O’CONNOR to EVP/Marketing. O’CONNOR, a co-founder of NUVOODOO MEDIA SERVICES, was previously VP/Marketing. He heads the company’s marketing services for radio stations, and created NUVOODOO’s Social TV product with NUVOODOO’s CEO CAROLYN GILBERT.
In his new capacity, O’CONNOR will lead the company’s expansion across the Social Marketing, Micro-Targeted Customized Direct Mail and Integrated Digital Media Marketing spaces for radio, television and newspaper. He is based in NUVOODOO’s AUSTIN, TX, office.
GILBERT said, “MIKE O’CONNOR has distinguished himself as one of the most brilliant minds in media marketing. He has consulted hundreds of AMERICA's most successful radio stations and has created strategic marketing programs that have driven significant ratings and revenue increases across a wide spectrum of formats and markets. With our current extraordinary team, MIKE created our one-of-a-kind Social TV product, which is our fastest-growing offering. He’s a creative genius whose masterful approach to engaging those people most likely to respond to ratings surveys has paid off big-time for our clients. MIKE will work with the NUVOODOO team to expand our marketing service offerings across radio, television and newspaper.”
O’CONNOR said, “"For close to three decades, I’ve locked arms with CAROLYN GILBERT, LEIGH JACOBS and my other longtime JACOR/CLEAR CHANNEL/NUVOODOO partners with one mission in mind: find survey-friendly format fans and direct listening in our client stations’ favor. The research team uncovers the opportunities through inimitable modern methods. Then we pounce."