Entravision Ups Two To EVP
August 5, 2014 at 7:03 AM (PT)
ENTRAVISION COMMUNICATIONS has upped executives to the position of EVP, effective immediately.
EDDIE MELENDEZ has been promoted to EVP/Western Region. He will be responsible for overseeing the TV, radio and digital sales operations for all of ENTRAVISION's eight CALIFORNIA markets including SAN DIEGO, EL CENTRO, PALM SPRINGS, LOS ANGELES, MONTEREY-SALINAS, SACRAMENTO, STOCKTON and SANTA BARBARA.
"I'm excited to assume leadership of the western region covering our marketing efforts," said MELENDEZ. "ENTRAVISION's western team continues to grow in talent and ability, and is well positioned to further enhance business development opportunities, and create integrated marketing solutions for advertisers in this vibrant region."
JAMES LYKE has been promoted to EVP/Integrated Marketing Solutions, National, overseeing all national revenue for television, radio spot and national digital sales. His responsibilities will include overseeing national sales for 58 TV and 49 radio stations. He will also manage the company's New Business Development team, which is focused on the growth of ENTRAVISION's current business and developing new business across all of the company's properties.
"I look forward to the opportunity to lead National Sales and New Business Development for ENTRAVISION. We have a unique portfolio of assets that allows us to create innovative cross-platform solutions for our clients," said LYKE. "Moreover, our recent acquisitions of TODOBEBE and PULPO MEDIA will only elevate our ability to reach the Latino consumer in a meaningful way."
"We are fortunate to have such talented leaders and experts in Spanish-language media to drive our efforts in serving our consumer audiences, as well as in providing our clients with a multitude of opportunities to connect with them across our TV, radio and digital media platforms. The elevation of EDDIE and JIM to these positions will further strengthen our ability to capitalize on the growth opportunities in front of us and drive innovative marketing campaigns utilizing our wide range of assets," said CRO MARIO M. CARRERA. "ENTRAVISION tailors its marketing solutions to enable advertisers and marketers to effectively target the significant buying power of the Latino market. Spending on Latino media is growing at a rate three times that of the total U.S. advertising expenditures and many companies recognize that a significant amount of their future growth will come from this fast-growing community."