Clip Interactive Creates Apps For More Salem Stations
August 6, 2014 at 4:03 AM (PT)
CLIP INTERACTIVE has expanded its deal with SALEM COMMUNICATIONS, creating custom mobile apps for 15 more of SALEM's stations in five markets, including PORTLAND, SEATTLE, MINNEAPOLIS, SAN ANTONIO, and ATLANTA. CLIP previously created apps for SALEM's four PORTLAND stations.
SALEM Dir./Digital Media RODNEY WHITAKER said, "CLIP INTERACTIVE has been an important partner of SALEM COMMUNICATIONS in our efforts to elevate our radio programming for both advertisers and listeners. As more of our stations implement CLIP INTERACTIVE's technology, we can better engage our listeners across the country while better measuring the effectiveness of our advertisers' campaigns and providing real ROI."
CLIP Chief Revenue Officer BILL FREUND added. "By expanding our relationship with SALEM COMMUNICATIONS, we will be able to further demonstrate CLIP INTERACTIVE's efficacy across a variety of markets. Now even more SALEM stations can provide listeners with unprecedented access to the excellent radio content already available. We are look forward to proving with SALEM that interactive radio is a game changer."