Merlin And Pandora Partner To Help Independent Labels And Artists Grow Their Businesses
August 6, 2014 at 5:41 AM (PT)
MERLIN, the global rights agency for the independent label sector, and PANDORA, will work together to help independent labels and artists grow the audiences they reach and the royalties they receive. The deal -- which applies to PANDORA’s business in the U.S. -- brings together MERLIN’s membership of independent labels with PANDORA’s music discovery expertise.
“For the independent sector, internet radio is an increasingly important part of the digital market, and we want to see it continue to grow, and grow fast,” said MERLIN CEO CHARLES CALDAS. “For the thousands of labels MERLIN represents, this agreement with PANDORA provides a real best of both worlds scenario: a hugely important opportunity to increase our members’ revenues and access unparalleled opportunities for exposure, whilst continuing to support a collective licensing framework.”
“This is an important step to advance PANDORA’s ongoing commitment to build a vibrant and sustainable music industry,” said PANDORA CEO BRIAN MCANDREWS. “It’s a true partnership that will grow our collective businesses, help artists reach larger audiences and give our listeners an even better music discovery experience personalized to their tastes.”