This Week's Merge: The End Of Best Practices
August 6, 2014 at 6:20 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "In the social and digital space, relying too heavily on what worked once or twice somewhere else stunts the opportunity to create things that are new and exciting. And on top of that, social so fluid, that by the time you finish reading a 'best practices' list, it's probably already dated.
So for a brand to be social, it’s really about being unpolished and finding how you fit in -- not a list of 'silver bullets' that will help you win.
MERGE is written to assist the radio and record industry in the digital and social space.