Renee Cassis Joins Bunzel Media Resources
August 11, 2014 at 6:56 AM (PT)
Veteran marketing executive and consultant RENEE CASSIS has joined BUNZEL MEDIA RESOURCES as Dir./Sales. CASSIS will be working on the implementation of BUNZEL's RADIO 2015 project, which offers continuous analysis for the radio industry, and will be responsible for identifying corporate-level sponsor partners for the project.
Pres. REED BUNZEL said, "I am thoroughly delighted that RENEE will be joining the BUNZEL MEDIA team and working directly with our valuable industry partners to deliver RADIO 2015 to every corner of this business. I was looking for the CADILLAC of sales professionals to join me in this venture, and in RENEE I found a BENTLEY. I am confident she shares my vision in this endeavor, and I know her commitment and dedication to RADIO 2015 will be shared by all our sponsors and partners."
CASSIS, who has operated her consultancy RC COMMUNICATIONS since 2009 and previously served as VP/Corporate Marketing at the RADIO ADVERTISING BUREAU and held marketing positions at WESTWOOD ONE and UNISTAR, added, "I was very excited when REED first shared his vision for RADIO 2015 with me. Radio has evolved into a sophisticated, 21st century advertising medium that remains adaptable, mobile, personal, and local. As radio navigates disruptive technologies and emerging competitive forces, BUNZEL MEDIA RESOURCES and RADIO 2015 will deliver forward-thinking, insightful information and analysis that is actionable, and will help broadcasters move their business onto an upward revenue trajectory. I'm honored to join REED and be a part of this venture."