The Agency Group Aquires Bobby Roberts Company
August 12, 2014 at 3:38 PM (PT)
THE AGENCY GROUP (TAG) has acquired NASHVILLE-based booking agency the BOBBY ROBERTS COMPANY (BRC). BRC's 10-person staff will relocate to the TAG NASHVILLE office with their client base.
As part of the new acquisition deal, BRC founder BOBBY ROBERTS will remain actively involved as a strategic consultant in the expanded NASHVILLE operations while BRC's COO, DIANA ROBERTS, will retire.
BRC was founded nearly 30 years ago and represents approximately 30 clients, including legendary Country artists MERLE HAGGARD, JOHN ANDERSON, MARTY STUART, and many more. TAG's NASHVILLE operations currently represent emerging artists DALLAS SMITH, SUNDAY BEST, and established acts KEVIN COSTNER's MODERN WEST and the TRAILER PARK BOYS.
BRC's clients will benefit from TAG's tour marketing, sponsorship and branding, and extensive booking attributes. With the acquisition of BRC, TAG now has 90 agents booking a roster of over 2,000 music artists out of seven world-wide offices.