Riviera Launches AC The Oasis In Phoenix
August 13, 2014 at 2:07 PM (PT)
At noon TODAY (8/13), RIVIERA BROADCASTING debuted their new Soft AC station KVIB (95.1 THE OASIS)/PHOENIX promising 55 minutes of "LITE AND REFRESHING" music every hour. KVIB was previously Spanish AC.
According to RIVIERA BROADCASTING COO JOSE RODILES, "We’re excited to bring this new format to PHOENIX, and provide a place to escape the over-hyped, high-energy world we live in today. By playing familiar songs from superstar artists, 95.1 THE OASIS will quickly become a favorite in the Valley, not only to the listening audience, but to our advertising partners as well. Many of the songs we will play on THE OASIS are not currently being heard anywhere else in PHOENIX."