Clear Channel Political Advertising Targeting Tool, AuDiO, Now Incorporates Nielsen Data
August 14, 2014 at 6:47 AM (PT)
CCM+E's Audience Delivery Optimizer (AuDiO), now incorporates NIELSEN’s radio audience measurement data to further enhance its ability to identify key voter segments. This marks the first time that NIELSEN’s PORTABLE PEOPLE METER (PPM) currency data, the industry standard, has been combined with specific public voter information -- creating a powerful new tool for political advertisers.
Launched in JUNE 2014, AuDiO is a first-of-its-kind radio optimization tool that enables political campaigns to precisely identify the 10 voter segments that are most crucial in key election districts.
“Matching NIELSEN’s data on what people listen to with voter characteristics in a privacy-protected way, provides new and valuable insights about radio’s ability to reach key voter segments and influence their decisions,” said NIELSEN SVP/Media Analytics CAROL EDWARDS.
“Political advertisers increasingly demand insights and accuracy at the most granular level, understandably, since a small segment of voters can determine the outcome of an election,” added CLEAR CHANNEL EVP/Political Strategy NATHAN DASCHLE.
CCM+E EVP/Sales and Marketing Research RADHA SUBRAMANYAM noted, “NIELSEN’s metrics have long served as the industry currency for ad buyers and sellers, so the addition of their data solidifies AuDiO’s -- and radio’s -- unmatched value to advertisers.”