Katz Radio Group, Cumulus Ink Long-Term Deal, Launch Westwood One National Sales
August 14, 2014 at 7:21 AM (PT)
KATZ RADIO GROUP has inked a new long-term deal with CUMULUS MEDIA and will launch a new representation division dedicated to CUMULUS stations, WESTWOOD ONE NATIONAL SALES. KRG VP/Dir./Sales BRYAN FORBES has been upped to SVP/GM of the new division, which will have dedicated offices in CHICAGO, NEW YORK and LOS ANGELES.
KRG Pres. MARK GRAY said, “Our common goal is to get radio a much bigger share of advertiser spending by solving their marketing problems and showcasing the unmatched results radio delivers. Our new partnership with CUMULUS to launch WESTWOOD ONE NATIONAL SALES strengthens our ability to deliver the most innovative marketing solutions for advertisers and agencies across the expanding advertising platform of one of our important partners.”
WESTWOOD ONE Pres. STEVE SHAW added, “We are thrilled about our new agreement with the KATZ RADIO GROUP. This collaboration allows us to focus on creating more multi-platform solutions for our advertisers including our assets in network, spot, digital, sports and spoken word.”