XHPRS Becomes 'Max-FM,' Adds Jack Diamond To Mornings
August 15, 2014 at 5:05 PM (PT)
BROADCAST COMPANY OF THE AMERICAS Classic Hits XHPRS (WALRUS 105.7 FM,)/SAN DIEGO has re-branded itself as 105.7 MAX-FM. With the re-brand, JACK DIAMOND returns to the SAN DIEGO airwaves, joining co-host KIM MORRISON and producer KAYLA YAP in mornings.
“It’s an exciting time for us at BCA Radio as we unveil our new logo and re-branded name and the final evolution of our musical recipe,” Programming-Operations Manager MIKE SHEPARD said. “The Classic Hits format has evolved over the years from '60s-'70s to '70s-'80s. Based on extensive market research in SAN DIEGO, we saw a demand for a fun, upbeat station focused on the biggest hits from the late '70s all the way through the early '90s, ‘songs that make you feel good!’ While our music mix had already progressed to that point, our research also indicated that the ‘WALRUS’ brand was primarily associated by the market with 60s music. Thus, the re-branding to 105.7 MAX-FM."
A 25-year radio vet, DIAMOND last worked in SAN DIEGO doing mornings on KSON in the early 1990s. “We are thrilled to welcome him back home,” Shepard added.
“We are thrilled to have such an exciting and talented entertainer join the newly rebranded 105.7 MAX-FM," VP/Market Manager NORM FEUER said. "JACK brings an added dimension to mornings in SAN DIEGO, with energy, humor and passion."
“When I left SAN DIEGO before my 24-year run with ABC RADIO in WASHINGTON, DC, I told my KSON PD, MIKE SHEPARD, that I'd be back. He said, ‘Great, when you're ready call me!’ and I did," DIAMOND said. "CALIFORNIA Dreamin' has once again become a reality. SHEPARD and Market Manager NORM FEUER have a great strategic plan, and we have two great partners in place in KIM & KAYLA. Let the games begin!”