7 Stations Find Jelli's RadioSpot
August 19, 2014 at 3:57 AM (PT)
JELLI will be deploying "RadioSpot," its cloud-based ad server for broadcast radio, with EMMIS Urban AC WBLS/NEW YORK CITY and BEASLEY BROADCAST GROUP AC WJBR/PHILADELPHIA, Sports WQAM-A/MIAMI and LAS VEGAS Classic Hits KKLZ-FM, Rhythmic AC KOAS, Adult Hits KVGS and Country KCYE coming on board.
RadioSpot automates radio advertising, combining the technology of online ad-tech with the significant reach of terrestrial radio advertising. The ad platform integrates with advanced buying and planning tools and supports all major third-party broadcast traffic systems.
“The benefit of deploying JELLI’s RadioSpot at another one of our NEW YORK stations is significant, WBLS Dir./Sales DOUG JAMES said. "We installed RadioSpot at HOT 97 earlier this year and the team has had a positive experience with the platform’s ability to serve ads programmatically. RadioSpot has removed the hassles that come with the old-school methods. We no longer have to wait for creative assets, manage logs or submit internal affidavits helping us to save time and money.”
“RadioSpot enables broadcast radio to keep pace with needs of marketers in the age of programmatic advertising, maintaining radio’s position as the most vibrant and effective medium for national and local advertisers,” JELLI CEO MIKE DOUGHERTY said.
RadioSpot is now deployed at over 400 radio stations in over 185 cities nationwide, reaching 60 million people weekly. For more about JELLI’s RadioSpot platform please visit www.jelli.com.