Arbitron Prepares Radio Industry Software Providers For PPM Rollout
August 17, 2006 at 1:28 PM (PT)
ARBITRON says more than a dozen outside firms are working to upgrade their applications for the PORTABLE PEOPLE METER (PPM) electronic radio ratings data.
ARBITRON President/Sales & Marketing PIERRE BOUVARD said, "Not only does Arbitron have to get its software reporting systems ready for PORTABLE PEOPLE METER ratings, there are many other buying, planning, research, sales, traffic and presentation systems that the radio industry relies on that we want to see ready for PPM when it arrives."
"We’ve provided our third party providers with test data files, extensive documentation and lots of support to help them get their systems ready for the rollout of the PORTABLE PEOPLE METER," said ARBITRON PPM Product Mgr. CORY FLAHAVEN. "A PPM ratings service will be delivering 13 four-week reports each year. Each of these reports will feature the full complement of demographic, socioeconomic and race/ethnic breakouts that today are only delivered quarterly or semi-annually. We want the rest of the industry to be as ready as we are for our next generation electronic measurement system."