Report: NFL Asks Would-Be Super Bowl Halftime Artists For Money To Perform
August 20, 2014 at 1:00 PM (PT)
The NFL wants to incorporate a pay-for-play concept the SUPER BOWL XLIX halftime show. According to THE WASHINGTON POST, sources told the WSJ that the league asked RIHANNA, KATY PERRY and COLDPLAY -- reportedly the finalists for the gig -- to pay a portion of their post-game tour revenue, or "some other type of financial contribution," for their performance.
The artists' reception to the offer was described as "chilly." Artists typically aren't paid for SUPER BOWL halftime shows, although travel and production expenses are covered by the NFL, which are then offset by selling sponsorship of the show.
The NFL's reasoning behind the move comes from the fact that a SUPER BOWL performance usually fuels an increase in record sales and tour ticket sales. Last year’s show, featuring BRUNO MARS and RED HOT CHILI PEPPERS, drew a record 115.3 million viewers, “more than double the size of the audience for THE ACADEMY AWARDS this year, more than triple the audience for this year’s GRAMMY AWARDS and more than 11 times the size of MTV’s most recent VIDEO MUSIC AWARDS.”