KTAR-F/Phoenix Rebrands As 'KTAR News'
August 25, 2014 at 10:02 AM (PT)
BONNEVILLE News-Talk KTAR-F/PHOENIX has rebranded from NEWS/TALK 92.3 to KTAR NEWS both on the air and on KTAR.com. Along with the move, afternoon hosts MAC WATSON and LARRY GAYDOS move up to 2-6p, with news blocks in morning drive, noon-2p and 6-7p.
Market Manager SCOTT SUTHERLAND said, “This rebrand and website re-launch lets the community know that our commitment to live and local news has never been stronger. And it also signals that KTAR NEWS is a multi-platform media brand that distributes audio news and talk show content on FM Radio, KTAR.com and the KTAR App, as well as written, audio and video story content online across all devices."
VP/Content and Operations RYAN HATCH added, “Our ‘mobile-first’ design will deliver a powerful, multi-media user experience on smartphones, where our online audience continues to migrate. Using the very latest technologies, the site also seamlessly adapts to tablets and desktops to deliver the same quality experience across all platforms.”