Gracenote Taps John Batter As New CEO
August 27, 2014 at 1:21 PM (PT)
Online lyric site GRACENOTE, the TRIBUNE MEDIA COMPANY provider of audio and video metadata and recognition services, has hired former M-GO chief JOHN BATTER to serve as its new CEO. His role will be to grow the company's services "internationally and aggressively" and "expand the role metadata plays in the digital ecosystem and experience."
GRACENOTE has strategic alliances with services such as GOOGLE PLAY, XBOX MUSIC and MTV.
"TRIBUNE MEDIA has decided to focus its digital investment strategy on growing its metadata business globally, which today includes GRACENOTE and WHAT'S-ON," said TRIBUNE CEO PETER LIGUORI. "It is becoming very clear that metadata will help drive the evolution of next-generation TV and music experiences and we believe GRACENOTE is in an excellent position to drive the industry forward."